Elements and Performance Criteria
- Establish athlete personal brand.
- Develop athlete personal branding strategies.
- Promote athlete personal brand.
- Implement personal branding strategies to promote personal brand to target audience.
- Participate in media interviews according to organisational policies and procedures.
- Develop and implement social media action plans according to organisational policies and procedures.
- Monitor implementation of personal branding strategies to identify areas for improvement.
- Adjust personal branding strategies to maximise personal brand outcomes.
- Identify personal brand risks and take action to minimise personal brand damage.
- Identify and act on opportunities to leverage personal brand for professional and personal gain.